Mike M. Cothran

About the Author

Mike M. Cothran is a seasoned business analyst and author whose incisive explorations of modern marketing tactics have captivated readers and professionals alike. With a background in consumer behavior and brand strategy, he delves into the shadowy underbelly of the luxury goods industry, revealing how companies manipulate supply chains to create artificial demand. In his groundbreaking work, Manufactured Scarcity: How Brands Weaponize the Grey Market to Drive Unprecedented Hype, Cothran uncovers the mechanics behind viral product launches and resale frenzies, offering readers a roadmap to navigate the hype-driven marketplace. Drawing from years of industry observation and data-driven research, his writing empowers consumers and entrepreneurs to see through the illusions of exclusivity, fostering a more informed approach to commerce in an era of engineered desire.