Ms Liying Deng
1 book
About the Author
Ms Liying Deng is an author and commentator focused on the changing relationship between technology, commerce, and consumer behavior. Her work examines how digital transformation reshapes established industries and influences the choices people make as buyers. In The End of Car Sales as We know it: The disruption of digital retail and the rise of consumer psychology, Deng explores the forces redefining automotive retail and the customer experience. With an accessible, analytical approach, she connects emerging business models with broader cultural and psychological trends, offering readers thoughtful perspectives on innovation, disruption, and the evolving marketplace.
Common genres
Writing style
analytical
accessible
forward-looking
Books by Ms Liying Deng
