Navi Radjou

About the Author

Navi Radjou is a renowned innovation strategist and thought leader whose work has inspired global businesses to embrace resourceful and sustainable practices. With a background in engineering and an MBA from INSEAD, he has consulted for Fortune 500 companies and spoken at prestigious forums like TED and the World Economic Forum. Radjou's insights into frugal innovation, drawn from his observations of emerging markets, challenge conventional Western business models by promoting ingenuity over extravagance. His bestselling book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, co-authored with Jaideep Prabhu and Simone Ahuja, has become a cornerstone text for leaders seeking adaptive strategies in an uncertain world. Through his writing and keynotes, Radjou continues to advocate for a more equitable and creative approach to innovation that benefits both people and the planet.