Pankaj Agrawal

About the Author

Pankaj Agrawal is a seasoned digital marketing expert with over a decade of experience helping businesses navigate the complexities of account-based marketing (ABM). As a thought leader in the field, he has consulted for Fortune 500 companies and startups alike, demystifying strategies that drive targeted growth and ROI. In his acclaimed book, 'Why ABM Doesn’t Work: And How To Make It Work For You,' Agrawal dissects common pitfalls in ABM implementation and offers practical, actionable frameworks to transform it into a powerful tool for modern marketers. Drawing from real-world case studies and data-driven insights, his work empowers professionals to align sales and marketing efforts for sustainable success in a competitive digital landscape. Agrawal's approachable style makes complex concepts accessible, making him a go-to resource for B2B practitioners worldwide.