Paul Hague

About the Author

Paul Hague is a renowned expert in market research with over four decades of experience in helping businesses unlock the power of consumer insights. As the founder of B2B International, a leading market research consultancy, he has advised Fortune 500 companies on strategies to enhance market penetration and innovation. Hague's career spans academia, where he lectured on marketing at Manchester Business School, to practical fieldwork across global industries. His passion for demystifying complex research methodologies shines through in his writings, making sophisticated concepts accessible to professionals at all levels. Through his books and seminars, Hague continues to shape the field, empowering organizations to make data-driven decisions that drive sustainable growth.