Peter Hubbell

About the Author

Peter Hubbell is a seasoned marketing visionary with over three decades of experience navigating the evolving landscapes of consumer behavior and brand strategy. As a former executive at Ogilvy & Mather, he has advised Fortune 500 companies on innovative approaches to connect with diverse audiences, particularly in an era defined by demographic shifts. Hubbell's insights into the 'silver economy' have positioned him as a thought leader on aging populations and their untapped market potential. In his acclaimed book, The Old Rush: Marketing for Gold in the Age of Aging, he demystifies how businesses can thrive by embracing older consumers, blending sharp analysis with practical wisdom drawn from his illustrious career. Beyond writing, Hubbell lectures at universities and consults globally, inspiring a new generation of marketers to rethink age as an asset rather than a barrier.