René Medrano-Carrasco

About the Author

René Medrano-Carrasco is a distinguished scholar and political marketing expert whose work bridges the analog and digital eras of communication strategies. With a keen focus on the evolution of political marketing, he analyzes how traditional media have given way to innovative digital platforms, offering insightful perspectives on their impact on modern campaigns. Drawing from extensive research and practical experience, Medrano-Carrasco explores the transformative role of new media in shaping public discourse and electoral processes. His contributions provide essential reading for academics, policymakers, and practitioners seeking to understand the dynamic interplay between technology and politics in contemporary society.