Rosemary Polegato
1 book
About the Author
Rosemary Polegato is an accomplished author and academic whose work centers on the dynamic field of consumer behaviour. With a keen interest in how individuals make purchasing decisions and interact with brands, she brings clarity and insight to complex marketing concepts. Her writing is both accessible and engaging, making advanced theories understandable to students and professionals alike. Polegato's expertise is evident in her comprehensive textbook that explores the psychological, social, and cultural factors influencing consumer choices.
Writing style
accessible
insightful
engaging
Books by Rosemary Polegato
