Rudolf Flesch
About the Author
Rudolf Flesch was a pioneering linguist and educator whose groundbreaking work revolutionized the teaching of reading in America. Born in Austria in 1911, he immigrated to the United States and earned a Ph.D. from Columbia University, where he developed the Flesch Reading Ease formula, a tool still widely used to assess text readability. Flesch's advocacy for phonics-based instruction challenged the dominant 'look-say' methods of the mid-20th century, arguing that they hindered literacy development. His seminal book, 'Why Johnny Can't Read--And What You Can Do About It,' published in 1955, became a national bestseller, sparking widespread debate and reform in education. Throughout his career, Flesch authored numerous books and articles on clear writing and effective communication, influencing generations of teachers, writers, and parents. He passed away in 1986, leaving a legacy of accessible language and literacy advocacy.
