Ruth Sullivan

About the Author

Ruth Sullivan is the author of MySearchLab with Pearson eText -- Standalone Access Card -- Developing the Public Relations Campaign (3rd Edition), an educational resource focused on the principles and practice of public relations campaign development. Her work supports students and emerging professionals as they explore campaign planning, strategic communication, audience engagement, and the practical tools used to organize effective public relations efforts. With an emphasis on applied learning, Sullivan’s contribution is suited to readers seeking a structured introduction to the field and a foundation for developing thoughtful, purposeful communication campaigns.