Sally Campbell Pirie

About the Author

Sally Campbell Pirie is an author whose work explores the ways data shapes contemporary life, public conversation, and personal decision-making. With a clear, engaging approach, Pirie makes complex subjects accessible to curious readers while encouraging thoughtful questions about technology, evidence, and the systems that influence society. Her writing balances practical insight with cultural awareness, inviting audiences to look beyond numbers and consider the human stories behind them. She is the author of The Good, the Bad, and the Data, a work that examines the opportunities, challenges, and ethical tensions created by our increasingly data-driven world.