Simone Ahuja

About the Author

Simone Ahuja is a renowned innovation strategist, author, and speaker who has dedicated her career to exploring how resourceful ingenuity drives sustainable business growth in resource-constrained environments. Drawing from her extensive experience in global markets, particularly in emerging economies like India, Ahuja demystifies the concept of 'jugaad'—a Hindi term for frugal, flexible innovation—and applies it to modern corporate challenges. Her insights have empowered countless leaders to foster creativity, reduce costs, and achieve breakthrough results without relying on excessive capital. As the founder of Blood Orange, a consulting firm specializing in innovation and design thinking, Ahuja continues to bridge Eastern and Western business philosophies, inspiring organizations worldwide to embrace adaptive strategies for long-term success.