Socorro Márquez-Regalado

About the Author

Socorro Márquez-Regalado is a distinguished scholar and author specializing in the dynamic field of political marketing, with a keen focus on its transformation from analog to digital paradigms. Holding advanced degrees in communication and political science, she has dedicated her career to dissecting the interplay between traditional media and emerging digital platforms in shaping political narratives. Her seminal work, 'La mercadotecnia política: su evolución, de lo análogo a lo digital: Un análisis de los medios tradicionales y los nuevos medios (Spanish Edition),' offers an incisive analysis of how these shifts influence electoral strategies and public engagement across Latin America and beyond. As a professor and consultant, Márquez-Regalado bridges academic theory with practical insights, empowering readers to navigate the complexities of modern political communication in an increasingly interconnected world.