Steven Farmer

About the Author

Steven Farmer is a renowned fitness expert and author dedicated to making health and wellness accessible to everyone, regardless of their starting point or busy lifestyle. With over two decades of experience as a personal trainer and nutrition coach, he has helped thousands achieve sustainable transformations through practical, science-backed strategies that prioritize long-term results over fleeting fads. In his acclaimed book '90/10 Fitness: How to get a Great Body Fast, Simple, and For Life,' Farmer demystifies the path to a stronger, leaner physique by emphasizing an 90/10 approach—focusing 90% on consistent habits and 10% on flexibility. His philosophy empowers readers to build lifelong routines that fit seamlessly into real life, blending motivation with actionable advice drawn from his own journey from average guy to fitness icon.