Walter Dean

About the Author

Walter Dean is a seasoned journalist and media consultant with over three decades of experience in the broadcasting industry, where he has championed innovative approaches to local news delivery. A former news director at major affiliates, Dean has witnessed firsthand the challenges facing contemporary journalism, from declining viewership to the rise of digital competition. His expertise lies in blending rigorous reporting with audience engagement strategies that boost ratings without compromising integrity. In his acclaimed book, We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too, Dean offers practical insights for newsrooms aiming to thrive in a fragmented media landscape. Beyond writing, he advises stations nationwide and speaks at industry conferences on the future of local broadcasting.