Competing Against Luck: The Story of Innovation and Customer Choice ― Clayton Christensen's Groundbreaking Jobs-to-Be-Done Business Guide
by Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan
Competing Against Luck introduces the Jobs-to-Be-Done approach to innovation and customer choice. Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan offer a business guide for understanding what customers seek and using those insights to create more relevant products, services, and strategies.
About This Book
Competing Against Luck presents a business approach centered on understanding customer choice and the reasons people seek particular products or services.
The book explores the Jobs-to-Be-Done perspective as a framework for thinking about innovation, customer needs, and market competition.
Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan offer guidance for organizations seeking to develop more relevant offerings.
Designed for readers interested in business strategy and innovation, this guide connects customer understanding with better decision-making.
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