Getting to Yes: Negotiating Agreement Without Giving In
by Bruce Patton, William L. Ury, Roger Fisher
A step-by-step guide to principled negotiation that helps readers reach fair agreements without compromising their interests or relationships.
About This Book
Getting to Yes presents a method for negotiating agreements that satisfy all parties involved.
The approach focuses on separating the people from the problem and concentrating on interests rather than positions.
Readers learn techniques for generating options that create mutual gains and using objective criteria to reach fair outcomes.
The book provides strategies applicable in business, legal, and personal negotiations.
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