Business Analytics
by James Evans
Business Analytics provides an accessible introduction to the ways analytical thinking and data can contribute to business decision-making. James Evans offers a foundation for readers who want to understand the place of analytics in contemporary business and develop a clearer perspective on using information effectively.
About This Book
Business Analytics presents an introduction to the use of analytics in a business context.
The book focuses on the relationship between business questions, data, and decision-making.
It is suited to readers seeking a foundation in business analytics and its role in organizations.
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