The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)

by Richard M. Perloff

Psychology Communication
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century offers a detailed exploration of persuasion principles in contemporary settings. Part of the Routledge Communication Series, it analyzes how communication influences attitudes and behaviors in modern society, providing essential insights for students and professionals alike.

About This Book

The Dynamics of Persuasion examines communication and attitudes within the Routledge Communication Series. It addresses key principles of persuasion relevant to today's world.

Authored by Richard M. Perloff, the book provides insights into the processes that influence human behavior through messaging.

Focused on the 21st century context, it highlights evolving dynamics in how information shapes opinions and decisions.

This work serves as a comprehensive resource for understanding persuasive communication strategies.

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I will be using this book for:
22 total votes