Richard M. Perloff
14 books
About the Author
Richard M. Perloff is a distinguished scholar and professor emeritus of communication at Cleveland State University, where he dedicated his career to exploring the intricacies of persuasion, media influence, and public opinion. With a Ph.D. from the University of Maryland, Perloff has authored numerous influential texts that bridge theory and practice in communication studies. His work delves into how messages shape attitudes in an era dominated by digital media, social networks, and evolving rhetorical strategies. Perloff's research has been widely cited in academic circles, contributing to our understanding of advertising, political communication, and health campaigns. Beyond academia, he has consulted for media organizations and served on editorial boards, always emphasizing ethical persuasion in democratic societies. Now retired, Perloff continues to write and lecture on the timeless dynamics of human influence.
Common genres
Writing style
scholarly
accessible
analytical
Books by Richard M. Perloff
