The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
The Dynamics of Persuasion examines how communication and attitudes intersect in the 21st century. Richard M. Perloff presents an academic treatment of persuasion for readers exploring influence, social interaction, and communication studies. Part of the Routledge Communication Series, it is suited to students and anyone seeking a focused overview of the subject.
About This Book
The Dynamics of Persuasion examines persuasion and communication in the context of the 21st century.
It focuses on the relationship between persuasive communication and attitudes, making it relevant to readers interested in influence and social interaction.
Written by Richard M. Perloff, the book belongs to the Routledge Communication Series.
Its subject matter suits students, educators, and readers seeking an academic introduction to contemporary persuasion research.
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