Principles of Marketing
by Mark Green, Maria Gomez Albrecht, Linda Hoffman
Principles of Marketing (2025) by Mark Green, Maria Gomez Albrecht, and Linda Hoffman delivers a thorough examination of marketing fundamentals. This updated edition addresses essential strategies for understanding markets, engaging consumers, and driving business success in today's dynamic economy. Ideal for learners seeking practical knowledge.
About This Book
Principles of Marketing (2025) provides an essential overview of marketing principles tailored for contemporary business environments. Authored by Mark Green, Maria Gomez Albrecht, and Linda Hoffman, this edition emphasizes practical applications and theoretical foundations.
The book covers core topics such as market research, consumer behavior, and strategic planning. It equips readers with tools to navigate the evolving landscape of digital and traditional marketing.
Designed for students and professionals, it integrates real-world examples to illustrate key concepts. This resource supports informed decision-making in competitive markets.
With a focus on accessibility, the text balances depth with clarity, making complex ideas approachable for diverse audiences.
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