Mark Green

About the Author

Mark Green is a distinguished marketing scholar and educator with over two decades of experience in shaping the strategies that drive global business success. Holding a PhD in Marketing from a leading university, he has consulted for Fortune 500 companies and lectured at prestigious institutions worldwide. Green's work bridges theoretical insights with practical applications, helping professionals navigate the evolving landscape of consumer behavior and digital innovation. His books, including the seminal 'Global Marketing' and the forthcoming 'Principles of Marketing (2025)', have become essential resources for students and executives alike, praised for their clarity and forward-thinking approach. Beyond writing, Green is a sought-after speaker on sustainable marketing practices and the impact of technology on brand equity.