Global Marketing
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Global Marketing

by Warren Keegan, Mark Green

Business
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Global Marketing by Warren Keegan and Mark Green provides an introduction to the study of marketing across international markets. Suitable for students and readers interested in business, it offers a foundation for understanding the global dimension of marketing.

ISBN-13 9780134129945 ASIN 0134129946 Views 987 Publisher Pearson Year 2016 Edition 9 Format Paperback Product Group Book Pages 624 Adult No Created February 09, 2026 Updated September 16, 2026
About This Book

Global Marketing is a business and marketing title by Warren Keegan and Mark Green.

The book focuses on marketing in a global or international context.

It may serve as a useful resource for readers seeking an introduction to global marketing and its place within business education.

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I will be using this book for:
74 total votes