Global Marketing
An authoritative resource on global marketing strategies, frameworks, and practices for businesses operating across international markets and diverse cultural contexts.
About This Book
Global Marketing provides essential insights into marketing across international borders and diverse markets.
The text covers fundamental concepts and frameworks used by organizations operating in the global marketplace.
Readers gain understanding of how marketing principles adapt to different cultural, economic, and regulatory contexts.
The book addresses strategic decision-making required for successful international business expansion.
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