Global Marketing Global Edition
by Mark Green
An essential resource covering global marketing strategies, cultural adaptation, and international market entry for students and professionals.
About This Book
Global Marketing Global Edition provides students and professionals with essential knowledge for navigating international markets.
The text covers core marketing principles adapted for global contexts and diverse cultural environments.
Readers explore strategic frameworks used by companies operating across multiple countries and regions.
Topics include market entry, global branding, and adapting marketing mix elements for international audiences.
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