Effectual Entrepreneurship
by Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank
Effectual Entrepreneurship by Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank introduces a groundbreaking approach to business creation. Focusing on effectuation, it teaches entrepreneurs to use available means and networks to shape opportunities, rather than relying on prediction. This method promotes flexible, innovative strategies for success in uncertain conditions, making it essential reading for anyone venturing into startups.
About This Book
Effectual Entrepreneurship presents a framework for entrepreneurial decision-making that emphasizes starting with what you have and who you are, rather than rigid planning for unpredictable markets.
Authors Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank draw on research and real-world examples to illustrate how effectuation transforms the process of opportunity creation.
The book guides readers through key principles, helping them build ventures that are robust and adaptable in dynamic environments.
Ideal for students, practitioners, and educators, it offers insights into fostering creativity and resilience in business endeavors.
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