Saras Sarasvathy

About the Author

Saras Sarasvathy is a pioneering scholar and educator in the field of entrepreneurship, renowned for her groundbreaking research on decision-making processes that challenge traditional business models. With a PhD from Carnegie Mellon University, she has dedicated her career to exploring how expert entrepreneurs think and act, emphasizing effectuation—a practical framework that prioritizes affordable loss, bird-in-hand principles, and leveraging contingencies over rigid planning. As a professor at the University of Virginia's Darden School of Business, Sarasvathy has influenced countless students, entrepreneurs, and academics worldwide through her innovative teaching and consulting. Her work bridges theory and practice, inspiring a new generation to embrace uncertainty as a catalyst for creative opportunity creation in dynamic markets.