Marketing Analytics: Based on First Principles
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
Explores marketing analytics through foundational principles, offering data-driven frameworks to connect marketing actions with measurable business results.
About This Book
Marketing Analytics: Based on First Principles provides a structured approach to understanding marketing decisions through core analytical concepts.
The book emphasizes the use of data-driven methods to evaluate marketing strategies and outcomes.
Readers are introduced to frameworks that connect marketing actions with measurable business results.
Content focuses on building analytical skills applicable across various marketing contexts.
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