J. Andrew Petersen

About the Author

J. Andrew Petersen is a distinguished expert in marketing analytics and data-driven decision-making, with a career spanning academia and industry leadership. Holding advanced degrees in economics and statistics, he has consulted for Fortune 500 companies, helping them harness first-principles thinking to transform raw data into actionable strategies that drive growth and efficiency. Petersen's approach demystifies complex analytical concepts, making them accessible to professionals at all levels. His seminal work, 'Marketing Analytics: Based on First Principles,' exemplifies his commitment to foundational rigor, offering readers a blueprint for building robust marketing models from the ground up. Beyond writing, Petersen lectures internationally, advocating for ethical data use in an increasingly digital world, and continues to influence the next generation of analysts through his insightful publications and mentorship.