Marketing, 6th Edition
by Greg Elliott, Sharyn Rundle-Thiele, David Waller, Edward Bentrott, Siobhan Hatton-Jones, Pete Jeans, Stephanie Joshua Anandappa, Pauline Campbell
Marketing, 6th Edition is an educational resource dedicated to the study of marketing. Written by a team of eight authors, this updated edition provides a structured reference for students and general readers seeking to develop their understanding of marketing as a business discipline.
About This Book
Marketing, 6th Edition is a business and education title focused on the subject of marketing.
This sixth edition is presented as a structured resource for learning and reviewing marketing concepts.
Written by Greg Elliott, Sharyn Rundle-Thiele, David Waller, Edward Bentrott, Siobhan Hatton-Jones, Pete Jeans, Stephanie Joshua Anandappa, and Pauline Campbell.
It may suit students and readers looking for an academic introduction to marketing.
Reviews
No reviews yet. Be the first to review this book!