Pete Jeans

About the Author

Pete Jeans is a seasoned marketing expert and author with over two decades of experience in the field, blending academic rigor with practical insights to demystify the evolving world of marketing for students and professionals alike. His work emphasizes strategic thinking, consumer behavior, and digital innovation, drawing from real-world case studies and cutting-edge research to equip readers with actionable knowledge. As a professor and consultant, Jeans has influenced countless careers through his clear, engaging prose that bridges theory and practice. In 'Marketing, 6th Edition,' he updates foundational concepts to reflect contemporary challenges like sustainability and data-driven decision-making, making complex topics accessible without sacrificing depth. Jeans continues to explore how marketing shapes global economies, inspiring a new generation of leaders.