Make It Snow: From Zero to Billions: How Snowflake Scaled its Go-to-Market Organization
by Denise Persson, Chris Degnan
Learn how Snowflake built and scaled its go-to-market organization from zero to billions, with practical lessons from leaders Denise Persson and Chris Degnan.
About This Book
Make It Snow examines the strategies behind Snowflake's go-to-market success.
Authors Denise Persson and Chris Degnan share insights on building scalable sales and marketing teams.
The book focuses on organizational growth from early stages to billions in revenue.
Readers gain frameworks for aligning product, sales, and marketing functions.
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