Denise Persson

About the Author

Denise Persson is a visionary leader in the technology sector, renowned for her instrumental role in transforming Snowflake from a promising startup into a multi-billion-dollar powerhouse. As the company's first Chief Revenue Officer, she spearheaded the go-to-market strategy that propelled Snowflake's explosive growth, scaling operations from zero to billions in revenue. With over two decades of experience in sales, marketing, and executive leadership at innovative firms, Denise has a proven track record of building high-performing teams and driving sustainable business expansion in the cloud computing arena. Her insights into organizational scaling, customer-centric innovation, and revenue optimization have made her a sought-after speaker and advisor. In her debut book, Make It Snow: From Zero to Billions: How Snowflake Scaled its Go-to-Market Organization, Denise shares practical lessons from her journey, offering a blueprint for leaders navigating hyper-growth in competitive markets.