An Introduction to Service Design: Designing the Invisible
by Lara Penin
An Introduction to Service Design explores the principles of designing services and the often-unseen systems behind them. Lara Penin presents a foundation for understanding service design as a way to examine processes, interactions, and experiences, making this a useful starting point for students and readers new to the field.
About This Book
An introduction to service design, a field focused on shaping services and the experiences they create.
The book examines the design of elements that may not be immediately visible, including the structures and processes supporting a service.
It offers a foundation for understanding how design can be applied beyond physical products and visual outcomes.
Suitable for readers seeking a broad entry point into the concepts and practice of designing the invisible.
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