Lara Penin

About the Author

Lara Penin is a visionary designer and educator whose work bridges the tangible and intangible realms of human-centered innovation. With a background in industrial design and a passion for creating meaningful experiences, she has dedicated her career to exploring how services shape our daily lives. Penin's approach emphasizes empathy, collaboration, and iterative processes to uncover hidden opportunities in service ecosystems. As an associate professor at a leading design school, she inspires students and professionals alike to rethink the invisible structures that underpin modern society. Her insights into service design have influenced organizations worldwide, promoting sustainable and inclusive solutions that prioritize user needs over technological gimmicks. Through her writing and teaching, Penin continues to advocate for design as a tool for social change, making complex concepts accessible and actionable for diverse audiences.