Entrepreneurship: The Practice and Mindset
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Entrepreneurship: The Practice and Mindset

by Heidi M. Neck, Christopher P. Neck, Emma L. Murray

Business Education entrepreneurship
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Explores the entrepreneurial mindset and practical methods for identifying opportunities, building business models, and launching ventures.

About This Book

Entrepreneurship: The Practice and Mindset presents foundational concepts for understanding how entrepreneurs think and act.

The text emphasizes hands-on learning and real-world application of entrepreneurial principles.

Readers explore methods for identifying opportunities and building viable business models.

The authors integrate research insights with practical exercises to strengthen entrepreneurial skills.

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I will be using this book for:
34 total votes