Entrepreneurship: The Practice and Mindset
by Heidi M. Neck, Christopher P. Neck, Emma L. Murray
Explores the entrepreneurial mindset and practical methods for identifying opportunities, building business models, and launching ventures.
About This Book
Entrepreneurship: The Practice and Mindset presents foundational concepts for understanding how entrepreneurs think and act.
The text emphasizes hands-on learning and real-world application of entrepreneurial principles.
Readers explore methods for identifying opportunities and building viable business models.
The authors integrate research insights with practical exercises to strengthen entrepreneurial skills.
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