Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce (Self-Learning Management Series)
by Vibrant Publishers, Filippo Marchesani
Digital Consumer Behavior Essentials introduces the forces shaping online decision-making in the age of e-commerce. Covering AI influence and algorithmic marketing, this self-learning management resource provides a focused foundation for understanding how digital technologies intersect with consumer behavior and modern marketing practices.
About This Book
Digital Consumer Behavior Essentials examines how consumers make decisions in online environments.
The book focuses on the influence of artificial intelligence and algorithmic marketing within e-commerce.
Designed as part of a self-learning management series, it offers an accessible introduction to key concepts in digital consumer behavior.
It is suited to readers seeking foundational knowledge of online markets, consumer choices, and technology-driven marketing.
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