Filippo Marchesani
1 book
About the Author
Filippo Marchesani explores the forces shaping modern commerce, communication, and consumer decision-making in an increasingly digital world. His work examines how online environments, artificial intelligence, and algorithmic marketing influence the ways people discover, evaluate, and purchase products and services. With a clear, practical approach, Marchesani connects emerging technologies with essential principles of management and marketing, making complex developments accessible to students, professionals, and independent learners. His notable work, Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce (Self-Learning Management Series), offers a contemporary guide to understanding digital consumers and the systems that shape their choices.
Common genres
Writing style
clear
practical
analytical
Books by Filippo Marchesani
