Big Data and AI Driven Marketing Analytics
by Jeen Su Lim, John Heinrichs, Kee Sook Lim
Big Data and AI Driven Marketing Analytics explores the growing connection between marketing, big data, and artificial intelligence. It presents a focused look at data-driven analysis and the role of modern analytical technologies in marketing, making it a useful resource for readers interested in contemporary business and marketing practice.
About This Book
Big Data and AI Driven Marketing Analytics examines the relationship between large-scale data, artificial intelligence, and marketing analytics.
The book focuses on how data-driven approaches can inform marketing analysis and decision-making.
It provides a broad view of the technologies and analytical concepts connecting modern marketing with big data and AI.
This title is suited to readers seeking an introduction to the role of advanced analytics in contemporary business and marketing.
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