Jeen Su Lim
1 book
About the Author
Jeen Su Lim is an author whose work examines the changing relationship between data, technology, and contemporary business practice. With a focus on practical insight and emerging methods, Lim explores how organizations can use information and artificial intelligence to understand audiences, improve decision-making, and develop more effective marketing strategies. In Big Data and AI Driven Marketing Analytics, Lim addresses the growing importance of analytics in a digitally connected marketplace, offering readers a perspective on the tools and ideas shaping modern marketing. Lim’s writing is geared toward readers seeking clear, relevant guidance at the intersection of business innovation and technology.
Common genres
Writing style
analytical
clear
practical
Books by Jeen Su Lim
