Generación de modelos de negocio
by Alexander Osterwalder, Yves Pigneur
A hands-on guide that helps entrepreneurs and teams design, test, and refine business models using clear visual frameworks and practical methods.
About This Book
Generación de modelos de negocio presents a structured approach to creating and analyzing business models.
The book introduces visual tools that help map key elements such as value propositions, customer segments, and revenue streams.
It is designed for entrepreneurs, managers, and teams seeking to innovate or improve existing business models.
The content focuses on practical application rather than theory, encouraging iterative design and testing.
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