Yves Pigneur

Yves Pigneur

13 books

About the Author

Yves Pigneur is a renowned Swiss business academic and innovator, best known for his groundbreaking contributions to the field of business model innovation. As a professor at the University of Lausanne's HEC, he has dedicated his career to bridging the gap between theoretical research and practical application in entrepreneurship and strategy. Collaborating with global thought leaders, Pigneur co-developed the Business Model Canvas, a revolutionary tool that has empowered countless organizations worldwide to design, test, and refine their business models. His work emphasizes customer-centric approaches, making complex concepts accessible to executives, startups, and students alike. Through his writings and workshops, Pigneur continues to shape the future of value creation in an ever-evolving market landscape.

Writing style
practical insightful structured

Books by Yves Pigneur