Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Strategyzer)
by Alexander Osterwalder, Yves Pigneur
Alexander Osterwalder and Yves Pigneur present a handbook for visionaries, game changers, and challengers interested in business models. Business Model Generation offers a practical business and management resource centered on understanding, developing, and communicating models for organizations and ventures.
About This Book
Business Model Generation is a handbook focused on business models and the ways they can be understood, developed, and communicated.
Written by Alexander Osterwalder and Yves Pigneur, the book is intended for visionaries, game changers, and challengers.
It presents a business-focused resource for readers interested in strategy, innovation, and the structure of organizations.
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