Small Business Management : Launching & Growing Entrepreneurial Ventures
by Justin G. Longenecker | J. William Petty | Leslie E. Palich | Frank Hoy
Small Business Management: Launching & Growing Entrepreneurial Ventures offers an accessible introduction to entrepreneurship and the management of small enterprises. It explores the broad considerations involved in starting, operating, and growing a venture, making it suitable for students and readers seeking a foundation in small business management.
About This Book
Small Business Management: Launching & Growing Entrepreneurial Ventures examines the fundamentals of creating and developing a small business.
The book presents an organized introduction to entrepreneurial ventures and the management considerations associated with them.
It is suited to readers seeking business education focused on small enterprises, entrepreneurship, and venture growth.
Its broad scope makes it a useful resource for studying the decisions and responsibilities involved in managing a growing business.
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