Justin G. Longenecker | J. William Petty | Leslie E. Palich | Frank Hoy

About the Author

Justin G. Longenecker, J. William Petty, Leslie E. Palich, and Frank Hoy are business educators and authors whose work centers on entrepreneurship, enterprise development, and the practical realities of building a company. In Small Business Management : Launching & Growing Entrepreneurial Ventures, they present an accessible, comprehensive guide to launching, managing, and expanding small businesses. Their collaborative approach combines foundational business principles with an emphasis on decision-making, opportunity recognition, and sustainable growth, making their work useful to aspiring entrepreneurs, students, and practicing business owners across changing markets and organizational contexts.