Hooked: How to Build Habit-Forming Products
by Nir Eyal, Ryan Hoover
Hooked demystifies the process of building habit-forming products by breaking down the 'Hook Model'—a framework rooted in behavioral psychology. It guides creators on leveraging triggers, actions, variable rewards, and investments to foster user engagement and retention in an increasingly competitive digital landscape.
About This Book
Hooked explores the psychology of engagement in product design, offering insights into how everyday apps and services foster user habits.
The book draws on behavioral science to outline a model for developing products that encourage repeated use without relying on gimmicks.
Authors Nir Eyal and Ryan Hoover provide actionable advice for entrepreneurs and designers aiming to create meaningful connections with their audiences.
Through real-world examples, it demonstrates how internal triggers and variable rewards can drive long-term user loyalty.
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