Ryan Hoover
About the Author
Ryan Hoover is a visionary entrepreneur and thought leader in the tech industry, renowned for his insights into user behavior and product design. As the founder of Product Hunt, a platform that has revolutionized how innovators discover and launch new ideas, Hoover has spent over a decade studying what makes products irresistible. His seminal work, Hooked: How to Build Habit-Forming Products, distills years of research into a practical framework for creating engaging digital experiences that foster user loyalty. Drawing from his experiences at IDEO and as an early employee at Facebook, Hoover blends behavioral psychology with business strategy to guide creators in building products that not only attract but retain users in a competitive landscape. Beyond writing, he continues to mentor startups and speak globally on innovation and growth.
