Managing Marketing: An Applied Approach
by Noel Capon, Siddharth Shekhar Singh
Managing Marketing: An Applied Approach offers a practical introduction to marketing for readers who want to connect core concepts with real-world application. Written by Noel Capon and Siddharth Shekhar Singh, the book provides a structured resource for students and professionals developing their marketing knowledge.
About This Book
Managing Marketing: An Applied Approach is a business and marketing title by Noel Capon and Siddharth Shekhar Singh.
The book focuses on marketing from an applied perspective, emphasizing practical understanding rather than marketing as a purely theoretical subject.
It may be useful for students, professionals, and general readers seeking an accessible foundation in marketing management.
Reviews
No reviews yet. Be the first to review this book!