Siddharth Shekhar Singh

About the Author

Siddharth Shekhar Singh is an author whose work focuses on making marketing concepts practical, accessible, and relevant to contemporary business challenges. In Managing Marketing: An Applied Approach, he presents an applied perspective that connects marketing principles with real-world decision-making, helping readers engage with the subject beyond theory. His writing is suited to students, educators, aspiring professionals, and practitioners seeking a clear understanding of marketing in action. Through a structured and approachable treatment of the field, Singh contributes to business education and encourages readers to view marketing as a dynamic discipline grounded in analysis, strategy, and application.